Did you think the controversial new on-demand service Home Premiere was just another way for studios to milk even more money out of your pockets on a regular basis? Good news! It’s not, says Warner Bros. Home Entertainment Group president Kevin Tsujihara. In fact, the only reason films available via the DirecTV service — like the studio’s Hall Pass, for instance — will cost $30 is so you’ll go to the movies more. Here, let Mr. Tsujihara explain.
In an extended interview with Variety about Home Premiere, the Warner Bros. executive spun the high consumer cost and theater owner concern as such:
“We view exhibitors as our partners. We view them as a very important part of establishing the value of the movies, which is really important,” Tsujihara said. “If you look at the things we think have devalued movies — and our company has been pretty upfront [...]
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